Hypoallergenic for sensitive skin - no sulfate. Specially formulated for dogs with sensitive skin. Our mild shampoo cleans and moisturizes your dog's sensitive skin with plant-based blend od plant-based ingredients and essential botanical oils. Botanical ingredients: enriched with aloe vera extracts to plant-basedly revive dry hair and skin and add luster to a dull coat without irritation. Rinses clean. Ideal for adult dogs. Sustainable, safe & powerful. Sulfate free, paraben free, dye free, soap free, phthalate free, no synthetic perfume, ph balanced for dogs. Cruelty free, made in the usa us